There was a time when traditional advertising avenues ruled the roost. Not anymore. Today, Internet and hand held devices are fast catching up with them in terms of revenues and popularity.

Internet marketing experts have started offering several online options to advertise their products. These include websites, blogs, videos, utilities applications for mobile phones etc. Advertisers are rushing to exploit these platforms for the sheer exposure that their products will get. Google's publishing partners has seen advertisers up their spending by almost 100%.

Marketers have seen tremendous growth in video advertising also; on mobile as well as web. Google Display Network growth has increased by 350% whereas the AdMob has seen a growth in excess of 200%.

Earlier publishers had a difficult time managing their video ads and mobile inventory. To overcome this problem, Google has come up with new tools to help these entities schedule, manage and run Ads on their sites efficiently. With these new tools publishers will have a better control of their Ads on various Internet platforms as well as mobile devices in