Search Engine Optimization: search engine optimization stripped down
Indianapolis Marketing - Search Engine Marketing
By 3Way Marketing

 Search Engine Optimization or Website positioning in short is an important branch of todays big business, above all those that are dependant on the web for their visibility. For like business owners, Web optimization is to a large extent an Internet advertising tool. On line Advertising and marketing is a very new idea in the world of marketing but has become enormously popular in a brief span of time. Furthermore SEO is almost certainly the most helpful web marketing tool used in the present day. To recognize the capability of Search Engine Optimization as an web promoting tool, we have to initially appreciate the concept of advertising.


In established advertising, in the vein of print and display advertising, the more one pays the more visibility one will get. For illustration, in the yellow pages, the sum of visibility is directly proportional to the amount of space one buys. Nevertheless as we know that a full page display on a yellow page is exceptionally high priced. Hence small business owners will eventually lose out to bigger organizations in their bid to be able to be seen to prospects.

Internet marketing through Search engine optimization is similar to the yellow pages. Only here the visibility determining factor is a key phrase instead of money. The aim of search engine optimization is to use the product or service we are offering, as a search term. In a way so that when a prospect searches for the product or service, yours will be among the top results the search engine returns.

It should also be noted here, that Search Engine Optimization should be such that your site is not only in the first page, but among the topmost when the search engine returns the results. As a good number people do not even browse through all the sites in the first page, let alone going to the next page. If one plays it right, one is sure to get all the visibility and focus one need from the prospects. And that too irrespective of how small or big a business one is endorsing.

Search Engine Optimization is a very balanced and neutral advertising /marketing tool and if used well can be a powerful weapon for small businesses to compete and win over prospects from the big players. As it is not turnover or amount spent on marketing that matters in SEO but it is sheer intellect and capability.

3Way Marketing is an Search Engine Marketing company based in South Africa


Search engine marketing: The importance of Website placement in on line advertising

By 3Way Marketing

 SEO or Search Engine Optimization is an on-line promotion tool. To understand how it works one must first appreciate how search engines play an important role in internet based advertising. Imagine, you are searching for a service or a product or just an article used for your job. You type a keyword in google or yahoo or msn and the search engine returns you a list of web pages where you can locate what you are looking for. If you go through the list you will find that the web pages in the topmost positions are the ones that are important to your key phrase. The relevancy decreases as you scroll down. If you have a web site and want to advertise it using the internet, the catch is to get the search engine to take your website as decidedly relevant. And at this point SEO comes into the picture.


The goal of Web optimization is to get the topmost rank or position in the search engine for your site. To achieve this goal you must strategically use your product or services as a search phrase in the web page in such a manner that when a search is made for that particular product or service, the goal of getting the top status is accomplished. This is not as simple as it appears. It calls for a lot of watchful investigation to find out the key words that will get you the top place and bring traffic to your site. As the first step you need to find out the kind of search terms people use when they look for the particular product or service you are offering. Second step is to develop a good and unique Search engine marketing strategy. Good Search Engine Optimization depends on good Web optimization strategies but unfortunately there are no general Website placement strategies. Individual internet websites have to make their own custom-made strategies that will help them get highest rankings with the search engines.

To conclude, it is clear that Search engine marketing is a very useful tool for internet based promotion. It is cost-effective and neutral. But it is also a time-consuming work which requires a lot of in-depth understanding of how search engines and key phrases work. There are no fixed methods for SEO. It is a combination of lot of research, speculation, intuition of what will work and intellect.

3way Marketing is a South African SEO company.