Posted by PaulMartin

One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fundamental to any level of success that you wish to achieve.

Therefore, for both website owners and agencies alike, please refer to my “Common URL Related SEO Mistakes” cheat sheet and maximise both your search engine visibility and usability in one go!

1.   Lack Of Keywords

There still appears to be two camps on this matter: those who think using keywords in the URL string is of benefit, and those who don’t. I hereby grant you permission to quote me on saying that presently, in Google at least, yes this does indeed help your SEO efforts.

This is compounded by the fact that a recent Google update saw inner pages now ranking more frequently for certain search terms rather than