Posted by neilpatel

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority:

In 2011, that percentage has dropped, but only by 4% 42.58%, suggesting that link building will continue to be a critical factor to your blog/website’s success.

But we pretty much know that not just any link will do. The better the site the link is coming from, the better the link.

That’s why your link-building campaigns need to be built around attracting authority links. But how do you do that? And what exactly is an authority link? Let me explain.

Absolute and relative authority links explained

There are two types of authorities. There are