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Google Is The Godfather
Indianapolis Marketing - Search Engine Marketing
Search engine marketing, whether natural or paid, is a critical component to any successful marketing effort, given the growing number of people who start their purchase process with Google or Bing or similar. However, not everyone gets online with the intention of buying something. Getting the day's news on the computer screen is the way many start their day. Search Marketing In The News
 
Indianapolis newshounds may go to the Indy Star website or to radio giant WIBC's news section. There are numerous websites that people use to get their news fix. Search engines offer news reports as a category with organic searches, making it possible to get news without leaving the SERP. That's the thing that has News Corp's Rupert Murdoch incensed and threatening to block Google's access to his news.
 
Murdoch is considering making it available exclusively through BING. As unrealistic and unlikely as this is, it's understandable why he isn't having any warm fuzzies about Google. News isn't free and Rupert has employees to pay. Revenue is generated when people actually click through the organic search listings and visit a News Corp site like WSJ.com (26% of traffic to the Wall Street Journal site comes via Google).
 
When people get all the news they need from the brief excerpt on the search page Rupert gets nothing. But that works great for Google who gets to benefit from the content and ad displays on their SERP.
 
Microsoft would be happy to team up with Murdoch and other news providers to scoop Google. Doesn't take an MBA to figure that out. If they attempt this partnership, we'll certainly see a long running court case develop regarding potential anti-trust violations.
 
Google is the Godfather of search marketing. Just like HBO's popular mob boss Tony, they're gonna get their "taste." Everyone who wants to use the Web to make any money has to play by their rules (for now), even Rupert Murdoch.
 

Marketing Tactic
Tactic is an Indianapolis marketing company with a penchant for business strategy. We help companies go to market with purpose.

We create marketing materials and launch web sites, but we are more than a supplier of design services. We work beyond shapes, colors and typefaces: everything we do has intent behind it. Sometimes we build brands from scratch, and sometimes we reinvent existing ones. We begin every partnership by asking questions and uncovering opportunities for growth.

Tactic offers design, branding and marketing.  Launching a micro site, rolling out a product, or creating a trade show presence are just the start of our capabilities. We are marketers at heart and work across all channels. We can be the marketing department you need, or help the one you already have.

We believe that every company - even those in commoditized industries - can stand out with the right brand. This separation begins with understanding a market and crafting a brand strategy... all before picking colors and logos. From logo development to the layout of a web site, we help clients carve out a memorable identity.
 
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